A keyword trigger turns a comment into an automated DM conversation — 24 hours a day, while you sleep or work.
When someone comments your keyword, ManyChat instantly sends them the promised resource and one qualifying question. You configure your first trigger in this lesson; you will build the full set of five in Module 5.
Keyword
Triggers
Best Used On
AUDIT
Free content page review
Teach and Offer posts, cold-to-warm audiences
TPO
The framework breakdown
Warm leads who have seen your content before
SYSTEM
Full content system guide
Hot leads ready to understand your process
Lab Setup
In ManyChat: connect your Instagram Business account, create a new keyword automation for AUDIT, write the auto-DM with one qualifying question, and test it by commenting AUDIT on a test post. You only need one trigger live this week — the rest follow in Module 5.
Knowledge CheckModule Quiz
Answer all 5 questions. Score 70% or higher to pass and complete this lesson automatically. Your grade is saved.
Q1.What is the non-negotiable rule of the TPO Method?
APost every day
BOne post equals one mode
CAlways include a discount
DUse video only
One post, one mode. Mixing Teach, Proof, and Offer dilutes every message.
Q2.What should a Proof post lead with?
AThe backstory
BThe outcome or result
CA discount offer
DA question
Lead with the outcome so the viewer keeps reading to learn how it happened.
Q3.In the universal post anatomy, what is the hook's one job?
AExplain the offer
BStop the scroll in about 1.5 seconds
CList your credentials
DThank the viewer
The hook exists to stop the scroll immediately — nothing else.
Q4.Why does a Friday Offer post work after a week of Teach and Proof?
AFriday has the most users online
BThe audience is now warm and the offer feels like the obvious next step
COffers must always be on Fridays
DThe algorithm favors Friday offers
Sequence is the system — Teach and Proof warm the audience so the offer lands.
Q5.What does a ManyChat keyword trigger do?
ASchedules your posts
BTurns a comment into an automated DM with a resource and a question
CEdits your videos
DBoosts your reach with ads
It automates the first DM — resource plus one qualifying question — 24/7.
Finished this lesson? Mark it complete to track your progress.
Insight Social Media AcademyTPO Content Mastery