Insight Social Media AcademyTPO Content Mastery
CSM 102 · Module 2
Framework Module

TPO Install

The Teach-Proof-Offer Method is the operating system of your entire content strategy. This module teaches you to classify every post as one mode and structure it to convert.

Catalog/Module 2: TPO Install
Syllabus & Learning Objectives

By the end of this module you will be able to:

  • Explain why random posting never produces consistent clients
  • Distinguish the three modes — Teach, Proof, Offer — and their jobs
  • Construct posts using the universal Hook → Message → CTA anatomy
  • Apply six proven hook formulas from the Hook Bank
  • Draft one post of each mode using the post-type formulas
  • Configure a ManyChat keyword trigger
Lessons

6 Units in This Module

2.1
Why Random Posting Never Works
Lecture10 min
2.2
The Three Modes in Depth
Lecture12 min
2.3
Universal Post Anatomy
Lecture10 min
2.4
The Hook Bank
Workshop12 min
2.5
Post Type Formulas
Workshop10 min
2.6
ManyChat Keyword Triggers
Lab6 min
Module progress: 0 of 6 lessons complete
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