2.5 Post Type Formulas · TPO Content Mastery

Each mode has its own internal structure. Knowing the formula means you can draft any post in under ten minutes because the structure is decided before you write the first word.

@insightsocialmm

Teach

Your Instagram bio fails the 3-second test.

Show your profile to someone who has never heard of you. If they cannot tell who you help and what you solve in three seconds — your bio is costing you clients.

Most bios list services. Strong bios state a transformation: "I help [who] with [what] so they can [result]."

CTA: Save this and rewrite your bio today.

Teach formula: Hook (contradiction) → Lesson (the test) → Insight (transformation over services) → Soft CTA. No selling. Pure value.

@insightsocialmm

Proof

From 200 followers to 4 booked calls in 30 days.

My client is a solo immigration attorney. Thirty days ago she had a quiet page and zero leads from it.

We installed one thing: a 3-post weekly rotation. By week four she had four discovery calls booked entirely from Instagram.

CTA: Comment SYSTEM and I will send you the rotation.

Proof formula: Outcome first → Story → Lesson → CTA. The outcome leads so the viewer keeps reading to learn how.

@insightsocialmm

Offer

You are posting consistently and still not getting clients.

That is not a frequency problem. It is a system problem — and it is the exact thing I fix.

I help local service businesses install a content system that turns followers into booked calls.

CTA: Comment AUDIT for a free review of your content page.

Offer formula: Value frame → Problem → Solution → direct CTA. It only works because Teach and Proof came first in the week.

Exercise

Draft All Three Posts

Using your idea bank and the formulas above, draft one of each mode.

Teach: Pick an Education idea. Write Hook + Lesson + Soft CTA.

Proof: Use a real client result or your own before/after. Write Outcome + Story + Lesson + CTA.

Offer: Write Value frame + Problem + Solution + keyword CTA for your primary service.

Run the 5-Second Audit on each: can you classify the mode instantly? If not, fix it.