Insight Social Media AcademyTPO Content Mastery
Catalog/Resources
Course Resources

Readings, Tools & Templates

Everything you need alongside the lessons — starting with the full student workbook.

Student Workbook (PDF)
The complete 42-page printable companion — every module, exercise, and worksheet.
Download
CapCut
Free mobile editor used in Module 3. Remove Silence, Auto Captions, and text overlays.
Tool
ManyChat
Keyword-trigger automation for Modules 2 and 5. Free tier covers the full system.
Tool
Claude
AI partner for the Content Engine brand-voice prompt in Module 6.
Tool
Niche Formula Template
I help [group] with [problem] so they can [result]. Copy and adapt for your business.
Template
TPO Weekly Rotation
Monday Teach · Wednesday Proof · Friday Offer. The schedule that runs your week.
Reference
The Frameworks
3C
The 3Cs
Clarity, Consistency, Credibility — the brand foundation.
TPO
TPO Method
Teach, Proof, Offer — the content operating system.
CM
Clarity Mirror
Everyday objects as story hooks for abstract lessons.